muscle growth

Why Women Should Think Twice About Cold Plunges

Cold plunges are everywhere right now. Scroll through social media, walk into any boutique gym, or listen to the latest biohacking podcast, and you're bound to hear someone praising the "recovery magic" of ice baths. But there's a problem: this recovery trend is not built for female physiology. And no one seems to be talking about it.

As a woman, especially one training hard and aiming to get stronger, faster, or more resilient, you need to know this: cold plunges can actually hinder your progress.

The Hype vs. The Science

The fitness industry often pushes one-size-fits-all solutions that are, in reality, designed around male physiology. Cold water immersion is no exception. The main argument for it is that it reduces inflammation and muscle soreness. But what’s rarely discussed is that blunting inflammation also blunts adaptation—the very thing you're working hard for in your training.

A key study published in The Journal of Physiology (2015) found that post-exercise cold water immersion significantly reduced long-term gains in muscle mass and strength by suppressing key anabolic signaling pathways. In simpler terms, jumping into a cold plunge after lifting can shut down the processes your body needs to get stronger.

The Female Factor: Why It’s Worse for Women

Dr. Stacy T. Sims, PhD, exercise physiologist and author of ROAR, explains that women already have a more robust anti-inflammatory response, largely due to estrogen. This is great for recovery in general—but it also means that adding more inflammation-suppressing strategies (like cold plunges) can tip the balance too far.

Here’s what that means:

  • Estrogen helps buffer inflammation, so you don’t need the added suppression from cold water.

  • Cold plunges inhibit mTOR signaling, a critical pathway for muscle protein synthesis. Since women already face challenges building and maintaining lean muscle due to fluctuating hormone levels—particularly during the high-progesterone phase of the menstrual cycle—this further suppresses adaptation.

  • Women have a shorter post-exercise anabolic window. That means the timing and environment for recovery matter more. Cold exposure immediately post-training can close this window prematurely.

Heat, Not Cold, Supports Female Recovery

Dr. Sims recommends heat-based recovery tools for women, such as sauna use or hot baths. Heat increases blood flow, supports mitochondrial adaptations, and promotes muscle repair without blunting the natural signals for strength and hypertrophy.

Where cold shuts down your body’s growth processes, heat helps amplify them—especially beneficial for women looking to increase muscle mass, endurance, and overall athletic performance.

Let’s Talk About the Real Issue

This isn’t just a science debate. It’s a visibility problem. Right now, women are being told to do what’s trending without being informed of how it might hurt them. The fitness industry is ignoring female physiology. And it’s not okay.

If you're a woman who trains, lifts, runs, or just wants to be strong and healthy, you deserve better than a one-size-fits-all recovery strategy. You deserve recovery tools that actually work with your body, not against it.

So the next time someone tells you to jump into a cold plunge for recovery, remember that your physiology is different. And according to Dr. Stacy Sims and peer-reviewed research, cold plunges may be doing more harm than good for women.

Let’s change the conversation.

The Only Two Supplements Most Athletes Actually Need

Walk into any supplement store and it’s overwhelming. Rows of pre-workouts, amino acids, test boosters, fat burners, and other shiny tubs promising to change your game overnight. But the truth is, most of it is noise.

At Avos Strength, we keep it simple. If you’re training hard and want to support performance, recovery, and overall health, there are only two supplements that actually matter.

And they aren’t flashy.

1. Protein Powder: The Most Underrated Tool in the Game

You don’t need protein powder to build muscle, but it can make it a lot easier to get enough protein — especially if you're busy, training often, or just not eating enough.

Protein is the building block of muscle. Without it, recovery slows down and progress stalls.

The general recommendation for active individuals and athletes is 1.6 to 2.0 grams per kilogram of body weight per day. If you're trying to put on muscle or training at a high volume, aim for the higher end of that range.

This means a 70-kilogram athlete should be getting 112 to 140 grams of protein daily. That’s a lot of chicken breast and Greek yogurt — and that’s where a high-quality protein powder can help.

Look for a product that:

  • Lists all essential amino acids (a complete protein)

  • Contains at least 20 to 25 grams of protein per serving

  • Comes from a reputable source like whey isolate, casein, or a solid plant-based blend with a full amino acid profile

If you are a competitive athlete, make sure your product is third-party tested and carries a Safe for Sport stamp such as NSF Certified for Sport or Informed Sport. This ensures there are no banned substances and that what's on the label is actually in the product.

Using protein powder post-training or to fill in gaps throughout the day is one of the easiest and most cost-effective ways to hit your daily targets.

2. Creatine: The Most Researched Supplement in the World

Creatine is a naturally occurring compound made from three amino acids: arginine, glycine, and methionine. It’s stored in your muscles and used to quickly regenerate ATP, the energy source your body relies on for short, powerful efforts like lifting, sprinting, and jumping.

If there’s one supplement that lives up to the hype, it’s creatine. It's been studied for over 30 years and is backed by more peer-reviewed research than any other supplement on the market.

Creatine helps you:

  • Perform more reps at a given load

  • Recover faster between explosive efforts

  • Improve high-intensity performance over time

What’s even more exciting is the emerging research around brain health. Studies now suggest creatine may improve cognitive function, especially under sleep deprivation or mental fatigue, and may play a protective role in aging populations.

How to Take It

  • For muscle saturation: Take 5 grams of creatine monohydrate per day. No need to load or cycle it.

  • For brain health benefits: Newer research suggests 10 to 20 grams per day may be more effective, though higher doses should be discussed with a healthcare provider or sport nutritionist.

As with protein powder, if you're a competitive athlete, use a creatine product that is NSF Certified for Sport or Informed Sport. This ensures the supplement is free from banned substances and batch tested for safety.

Creatine is:

  • Safe

  • Inexpensive

  • Naturally occurring (your body makes it, and you also get it from meat and fish)

  • Non-hormonal

  • Effective for both men and women

Just take it consistently. It doesn’t need to be timed perfectly with your workout, and you don’t need a fancy pre-workout mix to get the benefits.

Don’t Get Caught in the Supplement Hype

BCAAs, pre-workouts, collagen, fat burners — they all have their place in the marketing stream, but they are not essential.

If you’re on a budget or just want to stick with what works, protein and creatine will give you the most return on your investment. Everything else is secondary.

And most importantly, no supplement replaces hard training, smart programming, and real food.

Build your foundation first. Let supplements support that — not define it.